Customer Highlights
Why Cofactr Replaced SuiteBilling with Metronome and then Maple
We're excited to partner with Cofactr, a fast-growing infrastructure platform for hardware teams, helping companies streamline procurement, inventory, and logistics.
As their business scaled, their pricing and billing models evolved beyond what their finance stack could handle. Starting with NetSuite, then transitioning to Metronome, Cofactr eventually selected Maple to unify billing, quoting, and revenue recognition, without sacrificing control or automation.
Challenge
As Cofactr's operations matured, so did the complexity of its pricing models. NetSuite's billing system worked for basic subscriptions, but could not support modular pricing or usage-based billing. The team shifted to Metronome, seeking more flexibility, but ultimately ran into new operational bottlenecks.
Metronome lacked native revenue recognition, forcing the finance team to build a patchwork of Google Sheets and Python scripts. Subscription modeling was rigid, every small variation in pricing required a custom plan per customer, creating operational drag. Upsells and mid-term plan changes were difficult to execute, requiring manual cancellations, new plan creation, and revenue recognition adjustments. There was no built-in CPQ tool, meaning sales reps could not generate quotes or contracts easily from Salesforce.
The complexity of Metronome's system created a significant operational bottleneck. The CEO became the only person who could confidently make changes to usage-based plans due to the heavy engineering dependencies and technical knowledge required. This single point of failure slowed down the team's ability to respond quickly to customer needs and implement pricing changes.
"The rigid plan structure forced us to create completely custom plans for each customer, even when they were essentially using the same product, making it incredibly inefficient when making updates to pricing."
Solution
Cofactr chose Maple to bring their entire revenue stack including quoting, billing, and revenue recognition into a single, flexible platform.
With Maple, Cofactr could model modular pricing without recreating new plans for every customer. Usage-based billing, minimum commitments, one-time fees, and discounts were all supported out of the box, with no engineering work needed.
Maple's built-in CPQ engine enabled the sales team to create quotes and contracts directly from Salesforce. With customizable approval rules and templates, sales operations became faster and more predictable.
For revenue recognition, Maple provided an automated engine that tied together invoice and contract data, offering granular control over how revenue should be recognized. The team could define rules for quarterly, annual, or custom revenue splits.
Maple also solved Cofactr's upsell problem. Mid-term changes could be scheduled, prorated, and co-termed, automatically adjusting invoices and revenue schedules without requiring new plans or manual edits.
Results
By switching to Maple, Cofactr was able to:
- Eliminate Manual Work: With spreadsheets and scripts for manual revenue recognition and billing reconciliation.
- Empower Sales: With integrated CPQ and Salesforce workflows to quote and close deals faster.
- Simplify Operations: And plan management, reducing the need for duplicated pricing structures across customers.
- Automate Workflows: For upsells, prorations, and co-terming, dramatically reducing the burden on finance and operations.
- Streamline Integrations: With data syncs to QuickBooks and Avalara for tax and accounting.
The finance team is confident in a scalable, flexible foundation for billing and revenue operations.
"Maple's native CPQ integration with Salesforce and sync with QuickBooks just makes the data flow automatically between systems, saving us a ton of manual work."
Conclusion
Cofactr's journey from SuiteBilling to Metronome and now Maple, highlights a broader SaaS pattern that as products evolve, so must revenue infrastructure. Legacy tools cannot handle the pace and flexibility of modern pricing. Metronome brought improvements, but still fell short on the operational and financial workflows Cofactr needed.
Learn more about how Maple can enable powerful configuration without complexity and bring automation where it matters most.