Customer Highlights
How Float Unlocked Pricing Flexibility with Maple
We're thrilled to collaborate with Float, one of Canada's leading fintech companies. Float offers an integrated suite of financial products to help businesses manage spending and cash flow efficiently — including corporate cards, bill pay, reimbursements, and financial services.
Float recently unveiled a comprehensive update to their pricing structure, introducing a range of new plans that reflect their expanded product offerings. Alongside their established corporate card solution, they have now built additional financial products such as bill pay and reimbursements into their portfolio. This enables them to provide more holistic financial management to their customers.
Maple seamlessly addressed the challenges arising from their pricing expansion.
Challenge
Float faced the challenge of evolving their basic pricing plans, which initially centered on their corporate card offerings. With the launch of their new products like Bill Pay and Reimbursements, they embarked on a strategic shift from a simple pricing model to a more sophisticated tiered plan with add-ons. This change aimed to cater to a more diverse customer base. The transition presented challenges that the team had to navigate carefully, ensuring alignment across departments while meeting both technical and business requirements.
From a business standpoint, Float faced a prioritization challenge. While rapidly delivering product features, they simultaneously needed to experiment with pricing. This required overhauling their internal billing solution — a substantial undertaking.
"We're still a small engineering team. And at the time, as a product manager it was really hard for me to say that I'd rather have engineers work on a billing project, than high priority feature work."
From a technical standpoint, their internal billing solution needed to scale to support more nuanced pricing capabilities. This included implementing real-time usage-based tracking for features such as "Active User" billing — a system where customers were only charged for users who actively engaged with the platform in a given month.
They also required a solution that would facilitate enterprise plan billing through their expanding sales-led approach for larger accounts, smoothly transform contracts into subscriptions, and integrate with their CRM — enabling their sales team to stay focused.
Solution
After evaluating numerous solutions in the market based on their product requirements, Float's engineering leadership team determined that Maple was the ideal partner. This decision was largely influenced by Maple's flexibility across several pricing models and support for multiple sales motions.
"This was a key build versus buy decision for Float. Maple covered everything we want to do now and in the future, and at a really reasonable price. Most solutions in this space charge a percentage of your revenue, which inherently make your operational costs untenable."
Float leveraged Maple's license and usage-based billing capabilities to implement their new plan structure, including trials and calendar billing. Additionally, they leveraged Maple's flexible Payment APIs to leverage their own payments rails.
Furthermore, they leveraged Maple's custom tax calculation rules to ensure their invoices had the correct amount of taxes calculated for each product type and customer jurisdiction. This prevented them from having to deploy additional tax management software with high per-transaction fees.
Results
Float successfully launched their new plans on Maple for their October billing cycle and set themselves up for future iterations.
"The Maple team has truly been so amazing to work with. They simply feel like an extension of our engineering team. This is by far one of the easiest integrations I have ever done in my career."
In addition to immediate deployment, they have now unlocked the following for their business
- Pricing Flexibility and Scalability for Growth: As Float grows, Maple scales with them. The system's flexibility allows easy addition of new financial products and customer plans without operational disruptions.
- Enterprise Readiness: With Maple as a unified solution, Float can automate their entire billing operations—from their self-serve motion to their sales-led deals.
- Advanced Analytics & Reporting: Maple's robust reporting tools provide Float with real-time insights into revenue trends and key SaaS metrics. These insights will enable data-driven decisions on pricing and product offerings.
- Reduced Costs and Business Focus: With Maple handling their billing operations, Float can save on percentages of revenue, prevent bloated software and engineering costs and concentrate on what truly matters — their core product offerings and customer engagement.
Conclusion
Float's adoption of Maple resulted in a more robust billing engine, enabling them to focus on products and features that offer scalability, flexibility, and cost-effectiveness to their customers.
Reach out to us to learn more about how you can also quickly execute your pricing plans with Maple.