Customer Story
How Minerva Uses Maple to Power Usage-Based Billing for AML
We're excited to partner with Minerva, a company building the next generation of intelligent infrastructure to detect and prevent financial crime. Their AI-native approach to anti-money laundering (AML) helps institutions stay ahead of evolving regulatory and criminal complexity.
Minerva made adoption of their product easy by deploying usage-based plans. But as they grew, they also needed flexible contract terms, minimum commitments, and accurate billing tied to complex compliance workflows. Their finance team needed to move faster without compromising on auditability.
The Challenge
Minerva offers AML solutions that flexibly adapt to the risk profile of each customer and transaction. Customers can move between different levels of diligence, from enhanced due diligence (EDD) to suspicious pattern alerts (SPA), depending on what their compliance teams need. But billing for that variability was not easy.
Minerva's finance team was stuck in a patchwork of spreadsheets, disconnected systems, and manual workarounds. Their billing depended on a Tableau export, which then had to be cleaned up in Excel before reconciling it against contract terms. Any mismatches had to be corrected by hand.
This was especially painful given their product's complexity. Billing logic differed based on transaction type and customer contracts often included minimum commitments or custom pricing. With usage growing and customer demands increasing, the cracks were starting to show. The team spent more time checking for errors than generating insights or collecting payments.
The Solution
Maple helped Minerva consolidate and automate their entire quote-to-cash workflow. Usage data now flows directly from Tableau into Maple, where it is matched to the correct billing logic based on each customer's contract. Whether a customer is billed by transaction type, by tier, or with a minimum monthly commitment, Maple handles it all.
The quoting process is also streamlined. With CPQ built for usage-based plans, Minerva's sales and finance teams can collaborate in one system to configure pricing, apply discounts, and generate contracts. Invoices are created automatically, accurate, detailed, and synced directly into QuickBooks, eliminating manual reconciliation.
Most importantly, Maple's onboarding was not just a software handoff. It was a partnership. The Maple team provided a flat-fee engagement, hands-on support through a shared Slack channel, and expert guidance on minimizing billing complexity while preserving flexibility.
"Our old workflow was manual—we would export usage data from Tableau, double-check for duplicates in Excel, and then invoice in QuickBooks. The ability to model different contract types with real usage and automate the invoice creation is huge. It means I can stop living in Excel."
The Results
With Maple, Minerva launched full CPQ support for their complex, usage-based plans. This gave their sales team the ability to quote new deals faster and more accurately, even with custom minimums and tiered pricing. The streamlined process has accelerated deal velocity and enabled them to be more responsive to customer needs.
The impact on the finance team was immediate. By automating invoice creation and reconciliation, Minerva reduced the time spent on manual billing tasks by over 80%. Maple eliminated the billing discrepancies that previously existed between Tableau and QuickBooks, leading to more accurate financial data and improved cash collection.
Ultimately, the switch to Maple has given Minerva a scalable billing infrastructure that supports their growth. The finance team can now focus on strategic initiatives instead of manual data entry, and the sales team is empowered to sell more complex deals with confidence.
Conclusion
Minerva's finance team is no longer held back by spreadsheets. With Maple, they can confidently support their go-to-market team with flexible pricing, accurate invoicing, and real-time insights into usage-based revenue.
If you are managing hybrid contracts, complex usage metrics, or AML-style billing workflows, learn more about how Maple can help.