Customer Story
How Octave Offloaded Their Billing Infrastructure to Focus on Product
We're excited to share the story of Octave, an AI persona generation platform that helps lead gen agencies and B2B SaaS companies with targeting and sales sequences. They integrate with Clay, Apollo, and other sales tools to manage AI personas at scale.
Octave reached a point where managing their billing infrastructure was becoming an increasingly large part of their engineering team's burden. They wanted to spend every possible minute building features and capabilities that their customers come uniquely to them for, focusing on their core product innovation.
The Challenge
As Octave's AI-native platform grew, their billing needs became a major bottleneck. Their existing solution, Stripe, was not built to handle the complexity they required. The team needed to accurately meter AI agents and API usage across thousands of accounts, processing millions of events without performance degradation. Their pricing model, which combined subscriptions with specific feature entitlements and high-volume credit consumption, was becoming unmanageable.
This complexity led to significant engineering overhead. The team was spending an increasing amount of time building and maintaining billing infrastructure, diverting valuable resources from core product development and AI innovation. They needed a solution that could scale with their growth while allowing them to concentrate on building features that their customers uniquely value.
The Solution
Octave's CTO chose Maple to offload their entire billing infrastructure, allowing the engineering team to focus on building their core AI product instead of managing revenue complexity. With Maple, Octave implemented a comprehensive solution tailored to their unique needs.
Maple's platform enabled real-time usage metering at scale, accurately tracking millions of events across thousands of accounts. To support their hybrid pricing, Octave leveraged Maple to manage both subscriptions and credit tracking for bulk pre-purchases. The entire workflow was automated, from feature entitlements and provisioning upon signup to invoicing for complex, multi-faceted plans. During the production migration of thousands of user accounts, Maple provided dedicated support to ensure a seamless transition.
"We want to spend every possible minute building features our customers come uniquely to us for. Thankfully we met the Maple team, who took care of the infrastructure we wanted to run away from so we could focus on what matters."
The Results
By partnering with Maple, Octave achieved significant outcomes that accelerated their growth and innovation:
- Increased Engineering Velocity: The engineering team was freed from building and maintaining billing infrastructure, allowing them to focus entirely on core product features and AI innovation.
- Billing Platformized: After the initial integration, billing became a "set it and forget it" component of their stack. When new features were required, Maple generically added them as capabilities, acting as an extension of their team.
- Seamless Scalability: The infrastructure effortlessly handled high-volume customers like Clay with no latency issues, processing millions of events.
- Automated Growth: As Octave expands with more platform partnerships, their billing infrastructure scales automatically, requiring no additional engineering intervention.
Conclusion
Octave's partnership with Maple demonstrates how the right billing solution can become a true extension of your team. By handling the complex infrastructure requirements of AI-native SaaS, Maple allowed Octave to focus on building the innovative features that differentiate their platform.
If you are building an app that has metered consumption, subscriptions, plan entitlements, and the complexity that comes with AI-native SaaS, we encourage you to explore how Maple can help streamline your revenue operations.