Customer Highlights
How Rocketbrew Launched Credits-Based Pricing on Maple Within a Week
We have been engaging deeply with Rocketbrew, a personalized AI sales outreach product, as a customer of Maple. Through a seamless integration with Maple, Rocketbrew executed on transitioning from a purely subscription-based model to a credits-based pricing model within a week.
- Time to Market
- <1 week
- Engineering Hours Saved
- ~100 hrs
- Cost Reduction
- >20%
Challenge
Prior to implementing credits-based pricing, Rocketbrew faced challenges with its traditional subscription model. Customers often felt that they did not have enough time to leverage the product to the fullest extent and see results before the end of their standard 7 day trial subscription plan. Drawing inspiration from other successful sales products like Apollo.io, Rocketbrew immediately knew that they needed to execute on credits-based pricing for their customers.
"We needed to swiftly deliver credits-based pricing to our customers and in a single conversation we knew that Maple was the perfect partner to deploy it."
Solution
Recognizing the new strategy, Rocketbrew quickly leveraged Maple's Stripe continuous sync mechanism to quickly import their existing customers and plans into Maple. Within a week, they were able to integrate with Maple's credits management API for creating and consuming credits. This model allowed Rocketbrew customers to purchase credits upfront and redeem them for sequences and other core features based on their needs.
Results
Rocketbrew's results speak for themselves. Through a partnership with Maple, Rocketbrew saw increased revenue, reduced engineering and software costs.
- Time to Market
- <1 week
- Engineering Hours Saved
- ~100 hrs
- Cost Reduction
- >20%
- Increased Revenue: The credit-based pricing model quickly moved Rocketbrew's revenue chart up and to the right. They were able capture additional and upfront revenue by catering to the needs of their customers without a locked-in monthly commitment.
- Reduced Costs: Rocketbrew saved on weeks of engineering time to implement a credits-based system on their own. Additionally, with an automated migration to Maple, they saved a percentage of revenue costs with their current billing solution. They no longer have to purchase a contract-management solution for bigger deals or a metrics solution to track their core business metrics.
- Streamlined Operations: Rocketbrew set themselves up for the future by deploying Maple as a unified solution that automates their billing operations such as collecting on outstanding invoices or retrying failed payments. All along with a flexible engineering system to quickly iterate on their billing features with minimal code changes.
Conclusion
Rocketbrew's successful transition to credits-based pricing with Maple underscores the importance of agility and customer-centricity in today's competitive SaaS landscape. By leveraging Maple's simplicity, Rocketbrew not only addressed existing challenges but also positioned itself for sustained growth and success in the future.
Check out the benefits of credit-based pricing and reach out to us to learn more about how you can quickly execute your pricing plans with Maple.