Customer Highlights
How SecondBody Quickly Launched Reseller Billing with Maple
We have been working closely with the team at SecondBody, a skills-building platform designed to help employees master the nuances of high-stakes conversations — from sales calls, to customer success, to interviews, to delivering feedback as a manager.
Through a quick integration with Maple, SecondBody transitioned from Stripe to enable reseller-based billing with Maple. The reseller-model enables other sellers to help promote SecondBody yet have attribution for those subscriptions bring revenue to the resellers.
Challenge
SecondBody initially started off with a sales-led motion and then quickly leveraged a reseller model for growth. With this model, established sellers could benefit from a broader distribution of their training content on the SecondBody platform. This would have required SecondBody's engineering team to build a system to track attribution for subscriptions brought in by each reseller and knowing which payments actually succeeded for accurate reseller compensation.
Recognizing the importance of flexibility, SecondBody also aimed to support future iterations of their pricing plans and sales motions. They intended to explore a self-serve model along with their existing reseller and sales-led model.
Solution
Recognizing the challenge, SecondBody leveraged Maple's Stripe continuous sync mechanism to quickly import their existing self-serve customers and plans into Maple. They also leveraged the Pipedrive integration to import their sales-led deals. They then integrated with Maple's Checkout API to enable reseller checkout sessions along with leveraging the parent-child capabilities to clearly attribute reseller subscriptions and invoices.
"Maple made delivering our reseller motion super simple. The integration was complete with just a few API calls and we even had a way for our resellers to view their attributed subscriptions and invoices through the customer portal."
Results
Through this partnership with Maple, SecondBody quickly launched their new reseller motion and started scaling their subscriptions.
- Increased Sales Velocity: SecondBody quickly created a reseller plan and was able to launch a checkout session for customers in less than a week. The engineering team went from having to build reseller experiences to doubling down on their core product offering.
- Reduced Subscription Management Costs: With an automated migration to Maple, SecondBody immediately saved percentage of revenue costs from Stripe, especially for their sales-led deals. They also no longer had to purchase a contract-management solution or a metrics solution to track their core business metrics.
- Efficient Operations: SecondBody set themselves up for the future by deploying Maple as a unified solution that automates their entire billing operations such as sending out contracts, collecting on outstanding invoices or retrying failed payments.
Conclusion
By leveraging Maple's holistic billing capabilities, SecondBody not only addressed their immediate need for a reseller motion but also positioned itself for sustained sales motion iterations across self-serve and sales-led pricing in the future.
Reach out to us to learn more about how you can quickly experiment with your sales motions with Maple.