HubSpot Integration
HubSpot and Maple: A Single Source of Truth for Revenue Teams
We're excited to announce a significant enhancement to our HubSpot integration. While CRMs like HubSpot are critical for managing customer relationships, they often lack the flexibility to represent modern pricing models like usage-based or credits-based billing. Maple bridges this gap by syncing detailed subscription and invoice data to custom objects within HubSpot, creating a single source of truth for all customer-related financial information directly in your CRM.
Revenue teams no longer need to switch between tools to understand a customer's billing history or current subscription status. With all data seamlessly flowing into HubSpot custom objects, your sales, support, and success teams have the full context they need to engage with customers effectively.
Unlocking Granular Customer Data
Our enhanced HubSpot integration lets you map subscription statuses, invoice amounts, due dates, and more to custom objects. This provides unparalleled visibility into the customer lifecycle and opens up new possibilities for reporting, automation, and forecasting within HubSpot.
Key Benefits of Using Custom Objects
- Centralized Subscription Data: Keep track of all subscriptions, including start dates, renewal dates, status, and MRR, directly on the HubSpot contact or company record.
- Complete Invoice History: Log every invoice with details like amount, status (paid, overdue), and line items. Empower your finance and sales teams with full financial context.
- Unified Source of Truth: Eliminate data silos between your billing and CRM systems. Ensure all teams are working with the same, up-to-date customer information.
- Automated Upsell and Renewal Opportunities: With the most accurate revenue information in HubSpot, you can run upsell and renewal opportunities with confidence.
Bridge the Gap Between Your CRM and Modern Billing
Traditional CRMs have not evolved to handle the complexity of modern pricing models. With Maple and HubSpot, you can now bring detailed usage-based and credits-based billing data directly into your CRM.
Please reach out to us to lear more about our enhanced HubSpot integration.